Entertainment/Music
Japan
PR Management
Media Bookings
Event & Tour Management
Social Media Collaboration Management
Social Media Content Proposal
With member GHEE’s personal roots in Brazil, WOLF HOWL HARMONY (WHH) has been steadily building its presence in the region, which led to an invitation to perform at Anime Friends in July 2026.
Beyond the performance itself, the client aimed to maximize WHH’s visibility and strengthen its connection with Brazilian audiences through media exposure, social media content, and local artist collaborations. In collaboration with CrowdArts PR, we were tasked with developing the strategy and coordinating WHH’s trip to São Paulo to maximize the promotional opportunities surrounding the event.
In addition to managing on-the-ground schedules around the performance, our goal was to maximize WHH’s time in São Paulo and create as many audience touch points as possible. Our scope included proposing social media content ideas, securing key artist collaborations, arranging DSP visits, and coordinating a media tour featuring in-person interviews and collaborative content creation.
With member GHEE’s personal roots in Brazil, WOLF HOWL HARMONY (WHH) has been steadily building its presence in the region, which led to an invitation to perform at Anime Friends in July 2026. Beyond the performance itself, the client aimed to maximize WHH’s visibility and strengthen its connection with Brazilian audiences through media exposure, social media content, and local artist collaborations. In collaboration with CrowdArts PR, we were tasked with developing the strategy and coordinating WHH’s trip to São Paulo to maximize the promotional opportunities surrounding the event. In addition to managing on-the-ground schedules around the performance, our goal was to maximize WHH’s time in São Paulo and create as many audience touch points as possible. Our scope included proposing social media content ideas, securing key artist collaborations, arranging DSP visits, and coordinating a media tour featuring in-person interviews and collaborative content creation.
The visit strengthened WOLF HOWL HARMONY's position in the region. Beyond the well-received performance, we have received a total of 151 media coverages, reaching an audience of +162 million, through both for pre- and post-event PR.
We also secured 12 media interviews for WOLF HOWL HARMONY in São Paulo, including tier 1 outlets like Billboard Brasil, Capricho and Rádio Disney, with an ID video for MTV Brazil. Additionally, in collaboration with Anime Friends team, we landed a local TV coverage with Domingo Espetacular, covering GHEE's reunion with family members living in São Paulo and further highlighting GHEE's roots and personal connections with Brazil.
During their visit, we successfully arranged strategic collaborations between WOLF HOWL HARMONY, one Brazilian artist Isa Buzzi, and seven KOLs, creating content designed to amplify buzz within the existing fan community while introducing the group to new audiences across entertainment, lifestyle and pop culture spaces.
We also suggested Brazil-focus trends and social media posts for WOLF HOWL HARMONY to post before, during, and shortly after their visit. The overall sentiment is overwhelmingly positive: people praised the group’s talent, songs, visuals, charisma, and the creator’s content/video, with many saying the music is already a “hit” in their homes.
