Using social media to discover a new Myanmar consumer

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SHARP Electronics

industry

Electronics

Country

Myanmar

service

Social media marketing

Content creation

Digital strategy

Facebook Ads

Request

Use social media as a ‘first entry’ tool into the new market of Myanmar, utilizing digital to discover new audience intents and purchase behaviours.

Result

Across a 3-year period we drove the page from 0 to a community of over 300,000, many active customers and purchasers of SHARP products. We created localized ‘Japanese’ content such as anime and viral videos to drive organic engagement.

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1 Raffles Place, # 19-61 Tower 2, Singapore, 048616

150-0011 東京都渋谷区東1-14-12 常盤松マンション2C

Sanepa -2, Lalitpur,PO BOX 1794, Kathmandu, NEPAL
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