Taking PSYCHIC FEVER to Music Matters Live Singapore

CLIENT

LDH JAPAN

industry

Music

Country

Singapore

service

Tour Management

Show Booking

Media PR Management

Digital Marketing

Request

Managing PSYCHIC FEVER's SEA digital strategy since their debut, the group became a viral sensation with their song 'Just Like Dat' , sparking a global hype about the group. After building a strong following of over 1.5 million followers across social media (using a strategic blend of fan growth, campaigns, and PR), PSYCHIC FEVER were booked to perform at the prestigious Music Matters 2024 in Singapore. Geezerbuild was tasked with managing the entire tour, promotion, marketing, and on-ground logistics.

Result

The tour included both Malaysia and Singapore media interviews, a Music Academy panel interview session, collaboration content with META and Filipino super group BINI, and a festival finale performance at Clarke Quay. The buzz built culminated in thousands of screaming fans signing along to the group's hit singles, and a successful trip for PSYCHIC FEVER.