Strategically use digital channels and Social media to build brand awareness for a roster of popular J-pop groups across South-East Asia, including Thailand, Vietnam, Philippines, and Indonesia.
Utilising data we discovered new fans were attuned to Japanese culture as a whole (anime, food) and those were entry points into promoting the artists. In our initial 3 month campaign we led strategy for Facebook, Instagram, Youtube, Tik Tok and Spotify, and drove over 3 million video views and over 200,000 new fans on Facebook.
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