Starting the new J-POP wave across South-East Asia

CLIENT

LDH JAPAN

industry

Music

Country

Japan

service

Social media management

Digital advertising

Community Management

Digital Strategy

Request

Strategically use digital channels and Social media to build brand awareness for a roster of popular J-pop groups across South-East Asia, including Thailand, Vietnam, Philippines, and Indonesia.

Result

Utilising data we discovered new fans were attuned to Japanese culture as a whole (anime, food) and those were entry points into promoting the artists. In our initial 3 month campaign we led strategy for Facebook, Instagram, Youtube, Tik Tok and Spotify, and drove over 3 million video views and over 200,000 new fans on Facebook.

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1 Raffles Place, # 19-61 Tower 2, Singapore, 048616

1-6-5 Jinnan, Shibuya-ku, Tokyo

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