@onefive is a rising girl group formed in the first year of the Reiwa era, under Amuse × avex. Comprising four members—MOMO, KANO, SOYO, and GUMI—the group launched their EP "more than kawaii" alongside a concert tour of the same name. To support the tour, they aimed to drive traffic and maximize ticket sales using Instagram Reels, leveraging their engaging performance content.
The campaign was executed in two phases to allow for in-depth performance analysis and strategic refinement. In the second phase, we introduced retargeting to reach users with higher purchase intent. This phased approach contributed to strong results: 15,636 total clicks, a click-through rate (CTR) of 4.66%, and a lower-than-expected cost-per-click (CPC), making the campaign both effective and efficient.
