Growing a TikTok fanbase for Thai-Japanese rap group BMC

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Sony Music | Japan




Japan and Thailand


TikTok Ads

Social media strategy


BMC (Baby Mic Candy) were looking to drive both awareness and engagement for their new single release, and wanted to use Tik Tok to find new fans. Being a new group, they were particularly focused on the youth audience in Bangkok - where their recent performance and filming activities were based.


We drove over 90,000 followers within 6 weeks - with a combination of engagement and reach ads on tiktok, delivering over 200% better conversions from estimates. Far from being just 'buying followers' - we iterated which creative (funny dance routines, music video teasers) would match different audience categories, and iterated based on specific tiktok keywords. This drove not only follows by engagement from fans with the groups content.

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