Paledusk wanted to launch a trial overseas marketing campaign to build on momentum from their European tour and Gachiakuta anime theme song. They also wanted to reorganize their social media strategy, with a stronger focus on Instagram. The trial campaign targeted Indonesia, the Philippines, Mexico, and Brazil, with the goal of increasing awareness, engagement, video views, and Spotify listeners, while preparing for future expansion into key markets such as the UK, France, Thailand, and Malaysia.
The campaign successfully expanded Paledusk’s international reach across Southeast Asia and Latin America through targeted Meta and Instagram advertising. Across traffic, conversion, engagement, and profile growth objectives, results consistently outperformed benchmarks with efficient costs and strong audience response, particularly among the 25–34 age group.
In total, the campaign drove nearly 28,000 Spotify clicks, over 1,000 tracked conversions, 230,000 engagements, and more than 2,000 new Instagram followers. The results confirmed both regions as high-potential overseas markets and created a clear framework for future global growth campaigns.
