Music
Japan, Indonesia, Philippines, Thailand, Vietnam, Malaysia
Digital Advertising
To celebrate the release of their new EP "Look Back 2023 HOME EP", the group aimed to increase their presence on YouTube and Instagram by gaining more subscribers and followers, while also promoting the music video for “Tell Me,” a key track from the EP. In addition to reaching fans in Japan, the campaign sought to expand the group’s reach across Southeast Asia, including Indonesia, the Philippines, Thailand, Vietnam, and Malaysia.
The campaign began with a focus on growing the group’s audience base, resulting in 5,556 new YouTube subscribers and 1,654 new Instagram followers. Following that, the music video promotion for “Tell Me” generated a total of 170,635 views, with 94% attributed to digital advertising efforts. Thanks to precise audience targeting and continuous optimization, all campaigns delivered cost-effective results, exceeding performance benchmarks and expanding the group’s visibility in the regions.
