F & B
Singapore & Japan
Digital Advertising
SNS Content Developing
OUE Restaurants expanded its presence into Japan with the launch of Chatterbox Café in Tokyo's Marunouchi district, bringing its signature Singapore Chicken Rice and other beloved Singaporean delicacies to Japanese diners.
First established in 1971, Chatterbox has become one of Singapore's most iconic dining institutions, renowned for its signature Mandarin Chicken Rice and longstanding culinary heritage.
To establish Chatterbox Café as an authentic, premium Singaporean dining destination in Tokyo, the client sought local market expertise to build brand awareness, strengthen its social media presence, and attract new customers. The strategy focused on communicating Chatterbox's Singaporean heritage, culinary expertise, and reputation while appealing to both Singapore enthusiasts and local food lovers.
Geezerbuild was tasked with developing and managing Chatterbox Café's social media strategy, including monthly content planning, copywriting, and on-site photo and video production. Our scope also included digital advertising to expand reach and engagement, alongside ongoing project management, performance reporting, and content optimization based on local audience insights.
OUE Restaurants expanded its presence into Japan with the launch of Chatterbox Café in Tokyo's Marunouchi district, bringing its signature Singapore Chicken Rice and other beloved Singaporean delicacies to Japanese diners.
From the early stages of Chatterbox Café Tokyo's launch, Geezerbuild played a key role in building and developing the restaurant's social media presence. Working closely with our Japan-based creative team, including local copywriters, and photographer, we established a consistent stream of high-quality, locally relevant content that showcased Chatterbox's Singaporean heritage, signature dishes, and premium dining experience.
Alongside organic social media management, we implemented targeted Instagram advertising campaigns to build brand awareness and drive traffic among audiences in Greater Tokyo. The campaigns exceeded the initial four-month performance KPIs within the first month, with subsequent phases continuing to deliver strong results.
As of October 22, 2026, Chatterbox Café Tokyo's Instagram following had grown by over 2,000 followers, from 3,062 to 5,093, representing approximately 66% growth since the campaign began in June.
In the latest campaign phase alone, our awareness campaign generated over 291,000 impressions, exceeding its target by 27%. Meanwhile, the traffic campaign delivered over 4,000 link clicks, surpassing its target by 147%.
Following the initial four-month engagement, our collaboration with Chatterbox Café Tokyo has continued on a monthly basis, supporting the restaurant's ongoing social media presence and digital marketing activities in Japan.
