Music
Indonesia, Thailand, and Taiwan
Social Media Advertising
HOME, a trio group from Okinawa, launched a campaign to support their upcoming Asia tour, specifically targeting audiences in Indonesia, Thailand, and Taiwan. The objective was to leverage their most engaging creatives on Instagram and TikTok to drive traffic to the ticketing site and boost regional ticket sales.
The campaign surpassed expectations, generating over 6,000 additional clicks to the ticketing site while achieving a lower cost-per-click (CPC) than originally projected. Among the three target markets, Indonesia delivered the highest number of clicks and the most cost-efficient performance. Taiwan, on the other hand, showed the highest click-through rate (CTR), reflecting strong interest and engagement from Taiwanese fans. To further optimize performance, we tested localized ad copies in each region’s native language, which significantly enhanced engagement and helped refine our audience targeting and creative strategy.
