Music
Japan
Social Media Advertising
Orisaka Yuta, a Japanese singer-songwriter, sought to promote his upcoming concert tour in Japan by leveraging the popularity of his song “Asagao”, which serves as the theme song for the widely viewed Japanese drama of the same name. The primary objective was to drive traffic to the ticketing page and increase ticket sales by targeting fans of the drama.
The campaign achieved a total of 152,198 impressions, reaching 106,667 unique users and generating 3,886 link clicks to the ticketing site. With a strong click-through rate (CTR) of 2.55%, the campaign proved to be highly effective. Strategic targeting of female audiences and housewives—the core demographic of the drama—contributed to both strong engagement and cost efficiency.
